DERMagic Skin Care for Animals' 'Pawdicure' Offers Relief for Pet Paws and Pads
Award-Winning Product Line Helps Pets Weather Winter Air with Solutions for Keeping Pet Paws Looking (and Feeling) Their Best

SEATTLE, WA, January 25, 2011 /24-7PressRelease/ -- Icy concrete, deep snowdrifts, and salt-laden pavement create treacherous ground for maneuvering in winter weather. Unfortunately for our furry family members without boots, pads and paws are exposed directly to these harsh conditions often resulting in dry, cracked pads, excessive paw licking and scratching, and just plain discomfort.

To combat the effects of winter weather and a number of irritating fungus rashes that develop in between the toes, DERMagic Skin Care for Animals (www.DERMagic.com) recently introduced the 'Pawdicure' - a three step treatment to clean and soothe pet paws and rehydrate tender pads so pets tread comfortably through the season.

The three-Step DERMagic Pawdicure is simple:
• Wash the paws and pads with our Certified Organic Shampoo bar, making sure to lather between the toes, and rinse.
• When dry, massage the DERMagic Skin Rescue lotion into the areas where there is hair - top of paw, between the toes, into the nail beds, and let it soak in.
• Then massage our organic Cell Restoration Crème into the pads. This can be done as frequently as needed.

"Dry cracked pads are common with extreme weather conditions ranging from very hot to very cold, and cement exacerbates this condition, making it even more so for the shoeless foot," said Dr. Adelia Ritchie, founder of DERMagic. "Many people think that the animal pads will toughen with these conditions, but in nature, animals would instead find shelter, providing the relief they need. And despite myths that dogs lick and chew their pads out of boredom or neurosis, we found our own dogs licking due to hard-to-detect yeast (a type of fungus) thriving between the toes because it's warm and moist and as a result ITCHY!"

DERMagic products are formulated with only the finest all natural and certified organic ingredients including certified organic whole-leaf aloe vera, shea butter, sesame oil, and essential oils with anti-bacterial, anti-fungal and healing properties. Offering a sustainable solution for pets, DERMagic products are made in the USA and packaged in recycled and recyclable materials. They can be purchased online at www.DERMagic.com and in select retail shops, grooming salons and veterinarian offices throughout North America.

Press Release Contact Information:

Aaron Hilst
Revolution PR
Acct Mgr
4111 E Madison St Suite 104
Seattle, WA
USA 98112
Voice: 206-932-2454
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