Direct Technology Innovations (DTI) To Rebrand As FrontStream Payments
Brentwood, TENN [April 2010] - It was confirmed today that previously acquired Direct Technology Innovations (DTI) , a leading merchant services provider, will undertake a multi-phased approach as part of FrontStream Payments 2010 rebranding campaign.

LACEY, WA, April 11, 2010 /24-7PressRelease/ -- DTI has been serving the merchant industry for 9 years and was recently named IFA's (International Franchise Association) preferred merchant card processing provider. Since 2001, DTI has created and implemented many innovative merchant programs, including Click to Go Online Ordering , which was developed to cater to small and medium sized restaurants, as well as national chains and franchises. Other successful programs include the Swipe N Go Program and HWeb Mobile Ticketing Solutions.

"Rebranding is a strategic decision that consists of careful thought and planning," said Emmet Seibels, CEO, FrontStream Payments. "Our rebranding process is an integrated and targeted PR and marketing communications strategy that will lead to DTI being known as FrontStream Payments. As a dedicated payment service provider, we have made significant strides in our ability to provide a variety of payment data capture solutions and FrontStream remains focused on meeting the everyday needs of our merchants and partners as we go forward to create a consistent brand identity within the credit card processing marketplace."

Edward Slominski, President and Founder of DTI stated, "The re-naming of the company will expand FrontStream's brand presence within the industry. It will also serve as a platform to utilize the unique and value based offerings DTI has developed to a larger client base. This affirms a sign of renewed commitment to clients as we continue to deliver affordable and reliable products and services they have come to know and expect. "

Press Release Contact Information:

Kathy CharLee
FrontStream Payments
Editorial Director
673-401 Woodland Square Loop SE, 4th Floor
Lacey, Washington
United States 98503
Voice: 800-687-8505
Fax: 866-652-5055
Website: Visit Our Website